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Transcript

⚓ Stop Hoping the Market Will Settle—Start Steering

The Business Emergency Room, Episode 39, Aired 04/16/2025

In the past month alone, I’ve had conversations with multiple business leaders who are waiting.

Waiting to see what happens with tariffs.
Waiting for clarity on geopolitical fallout.
Waiting for someone else to make the first move.

But here’s the hard truth: waiting isn’t neutral.
In market chaos, waiting is drifting. And in business, drifting is dangerous.

In today’s episode of The Business Emergency Room, I talk about what to do when external disruption throws your business off course—when the storm wasn't your fault, but it’s now your job to navigate it.

🧭 What’s the first move?


Build situational awareness. Map what you know, what you don’t, and what you still have the power to act on.

This episode is a hands-on guide for manufacturing and B2B leaders navigating:

  • Supply chain instability

  • Shifting global trade routes

  • Unreliable planning cycles

  • Cross-functional misalignment

  • And the creeping fear of “not knowing enough to act”

🎧 Whether you lead a scaling team or an established operation, this is your call to stop freezing—and start steering.

📌 Listen to the full episode on your preferred platform through

https://www.thebusinessemergencyroom.com/


📹 Watch the short clip: “Stop Hoping. Start Mapping.”

Let me know what resonates. And if your team needs help triaging the next steps, I’m here to support.

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